For contemporary businesses to remain competitive, marketing strategies need to stay ahead of consumer expectations. Because the realm of marketing encompasses many professions — from branding, new product development, marketing research, advertising and public relations to electronic marketing, relationship marketing, sales and more — a marketing career needs to stay ahead of business expectations.
Graduates from the School of Marketing work as: Advertising Campaign Managers, Brand/Product Managers, Marketing Consultants, Communication Managers, Function Coordinators, Media Planners, Sales Managers and Sports Marketing Executives.
The School's research is well known for not only documenting the changes in marketing practices, but propelling them forward.

